The use of floor-standing easels as a display solution for events of varying sizes has become increasingly popular since their introduction. These versatile tools offer a number of benefits that make them a crucial component of any event that is successful. These benefits include the ability to be used for business conferences, trade exhibitions, and product launches. This post will discuss five compelling reasons why you should think about employing floor standing easels at your next event. These easels are designed to be used on the ground.
The First Justification: Adaptability and Versatility
The adaptability and versatility of floor-standing easels is one of the most significant advantages that can be gained from using them in conjunction with your displays. Floor-standing easels, in contrast to typical tabletop displays, which can take up valuable real estate and restrict the presentation options available to you, enable you to promote many products or services concurrently while freeing up room on tables. This increased visibility not only has the effect of improving the overall visual attractiveness, but it also makes it easier for attendees to obtain the message that your business is trying to convey.
Furthermore, floor-standing easels are available in a wide range of shapes, sizes, and styles, giving them the ability to accommodate a variety of exhibitions. As an illustration, several models come equipped with arms that can be adjusted and tilt mechanisms that allow you to personalise the angles and orientations of the device to meet your unique requirements. Other models may come equipped with built-in lighting systems, which offer supplementary illumination in areas where it is required. Having such a high degree of adaptability makes it much simpler to design experiences that are interactive, engaging, and that resonate with people.
One other reason: it is simple to set up and transport.
The fact that floor-standing easels are simpler to set up and transport than traditional tabletop displays is yet another convincing argument in favour of using them more frequently. The building of these lightweight yet durable structures takes very little time, which makes the installation process much more expedient than that of bulkier furniture. Following the conclusion of the show, the majority of models are also collapsable, which makes it possible to disassemble them with ease and store them in confined locations. As a consequence of this, you will spend less time putting together and disassembling your displays, which will consequently free up more time for you to concentrate on other essential components of your event, such as networking, subsequent meetings, and presentations.
Furthermore, because a floor standing easel does not take up a significant amount of floor space, they are ideal for use in busy events or restricted spaces where it may be difficult to manoeuvre large-sized tables. In addition, you won’t require additional staff to assist you in moving your equipment about; a single person may effortlessly transport the components from one spot to another without the need for assistance from anybody else.
One other reason: increased visibility of the brand
As a result of its impactful nature, floor standing easels are an excellent choice for generating brand knowledge and recognition among the audiences that are being targeted. When you raise your displays higher off the ground, your messages become more apparent and eye-catching. This helps to attract pedestrians and capture attention more effectively than when you use normal tabletops. Furthermore, because the structure occupies less space, there is adequate walking area surrounding each display, which encourages people to interact with your content in a more in-depth manner.
Your brand identity will be further amplified and your ability to successfully express important selling points will be improved if you make an investment in good graphics and designs. When presented in larger formats, clear and succinct messaging stands out, providing more recall value in the minds of viewers. This is true whether the content is conveyed through illustrations, logos, or text. In addition, your exhibits will stand out from the crowd of competitors if you make use of contrasting colours, bold typefaces, and imaginative layouts. This will provide you with a distinct advantage in the market.
Reason 4: An Alternative That Is More Cost-Effective
At first look, floor standing easels may appear to be pricey due to the complex design characteristics that they include; but, in reality, they are a more cost-effective option to traditional display solutions. Instead of spending money on a large number of individual products, such as tablecloths, signage holders, and display cases, you can save money by acquiring a few high-quality floor-standing easels. This will allow you to combine a number of different tasks into a single, coherent unit. Because of this, there will be a reduction in the costs associated with rental, maintenance, and replacement parts, which will result in significant savings over the long term. You also won’t need to buy mobility attachments separately because floor-standing easels already come with wheels and handles. This eliminates the requirement for you to buy them separately.
Another way that floor-standing easels save money is by reducing the amount of labour that is required during the preparation and teardown phases of the process. The fact that these buildings are self-contained means that you do not have to rent or employ resources from outside sources in order to move large goods, unload boxes, or install sophisticated frameworks. On the other hand, you can rely completely on your own employees, so reducing the overhead costs that are linked with it.
Consciousness of the environment and sustainability are the fifth reasoning.
Last but not least, the utilisation of eco-friendly materials and processes in floor standing easels promotes environmental concern and sustainability ideals, making them a responsible choice for organisations that are looking to reduce their carbon footprints. A growing number of businesses are incorporating recycled plastics, biodegradable packaging materials, and low-energy LED lights into their products in order to achieve their goals of reducing the amount of trash generated and the emissions of greenhouse gases. Companies who adopt such concepts and emphasise their commitment to the Sustainable Development Goals (SDGs) are impacted favourably by such initiatives, which reflect well on the companies.
Final Thoughts
When it comes to implementing floor-standing easels into your event marketing strategy, there are a multitude of advantages that can be gained. These advantages include increased flexibility and variety, higher brand visibility, cost efficiency, and environmental responsibility. Given the growing popularity of these practical solutions, it is not surprising that they continue to gain favour among organisers all over the world in a variety of industries, including the business sector, the education sector, the healthcare sector, and the entertainment sector alike. If you haven’t already thought about including floor-standing easels on your list of preferred marketing tools, now is the time to begin investigating the ways in which they could make your upcoming events more impressive!