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Why Is IKEA so Popular?

The trends may change But one thing is for certain: the power of IKEA will always be the dominant force. It is one of the most sought-after stores for modern, Scandinavian furniture, IKEA is the perfect choice with the minimal aesthetics that are popular in the homes of today. While IKEA seems to be a modern brand but the brand was established in 1943. Mic drop.

In a market that is constantly accepting new trends, new launch of new products, and direct-to-consumer products, finding the one that’s remained current for over 80 years is similar to a needle the pile of hay. (Or cloth napkins with a yellow and blue bag stuffed with IKEA items, your choice.)

What’s the reason? What is it that makes IKEA so resilient to the tests of time? Based on Paco Underhill, the author and the founder of the market research firm Envirosell its user-friendliness is an integral factor in the long-term success.

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Paco Underhill, author and the founder of market research company Envirosell that analyzes strategies for retail and the way people shop.

“It is a return to it’s Nordic origins,” the man says “It’s an outlet for D.I.Y. enthusiasts.”

Nowadays, there are a variety of companies that can build your furniture at a reasonable and affordable cost. However it was not always the situation. As Underhill says that it was a bit expensive to get someone to construct your furniture in Scandinavia. IKEA let its customers bypass the middleman. It’s not just simple to construct and maintain, but there are numerous hacks to make your furniture a unique appearance.

Underhill says IKEA has made it easier to complete the purchasing process by supplying its online store with realistic mockups. Instead of choosing the item from a catalog or site and hoping that it will be suitable for your space You can envision exactly the way the furniture piece or other decor piece will appear alongside other items.

It’s also not going to harm that IKEA’s modern Scandinavian design looks nice and is functional.

“The furniture isn’t adorned with dips or bevels, which makes it much more easy to wash,” Underhill says.

The biggest mystery surrounding IKEA is how it been able to remain so popular. This store isn’t seeming to be awed by the popularity of Amazon and direct-to-consumer businesses. But, in addition to easing the process of instruction and making the famous store layouts more manageable, Underhill argues IKEA is adapting to the changing times with its own unique manner. However, should prefer to stay clear of the store’s stupefying layout altogether it is possible to browse IKEA’s online inventory and furnish your home in the comfort of your sofa.

In addition to reducing the time it takes to instruct customers and making the notorious layouts of stores more manageable, Underhill asserts that IKEA keeps up with the pace in its own distinctive method.

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Today’s brick-and-mortar shops have borrowed a page from the IKEA’s book. This is referring to the eateries. In the last few years, each store that is from Restoration Hardware to Nordstrom, to Bergdorf Goodman has improved the shopping experience with the addition of bars and eateries. Although these additions effectively let customers drink, snack, and shop, we shouldn’t overlook the fact that IKEA has been serving its customers for a long time.

“It is a way to encourage people to try something they’ve never tried before such as Swedish meatballs. It could be a good reason to have dinner earlier,” Underhill says.