Are you a physician looking to launch a medical website? If so, it’s likely that you are aware of the fact that your obligations go to more than just marketing your services effectively to patients, as is the norm for private companies.
We will look through some most important aspects that primary care providers like GP surgeries primary care networks, or Clinical Commissioning Groups (CCGs) must take into consideration when creating a new website.
Accessible website design
Primary care providers provide services to the entire community. This is why it is important to take into consideration all types of audiences and make your website comprehendable and accessible to all people who are able to. Following guidelines for accessibility to Web Content Accessibility Guidelines will make sure that your website will be accessible for a broad variety of disabled people in addition to making your site more accessible to users of all ages.
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Your site should operate in a predictable manner and give the user sufficient time to review the information. Also, measures should be taken to aid users in avoiding or rectify errors. For instance, it is important to give users to read and edit the mistakes they made prior to making a submission.
The provision of text alternatives for non-text-based content on your site is vital for ensuring that your website can be seen by a more wide viewers. Content should also be developed with the possibility for presentation in a variety of ways. For instance, you could create the option of a simple layout of pages without sacrificing any structure or information.
The way your content will be considered by your target audience must be considered as well. The content must be easy to comprehend and also make the site as welcoming to those suffering from diseases like dementia. For those suffering from dementia, guidelines, for example, using dementia-friendly words, such as “living with,” rather than suffering from dementia – are stated by the Alzheimer’s Society website.
Secure web hosting
Since your website is serving as a resource that must be available to users 24 hours a day, keeping your website up and running at all times is crucial. You can minimize any problems that could cause your website to lose connection by making sure that your website is secure hosted. It could include a server dedicated to you, or cloud-based solutions The key is to accommodate any real-world volumes of traffic that you could experience in the future and also ensure that any data you have is as safe as it is possible.
This leads us to a different aspect of websites that is more important than ever in this digital age because of the variety of online threats that can compromise website security and jeopardizing the privacy of patient and customer information. Primary care providers must ensure that their websites to be as watertight as they can be, eliminating any weaknesses in their defenses that could cause security breaches. Accreditation from the National Cyber Security Centre of the government’s National Cyber Security Centre can show your dedication to cyber security and an adequate defense against the most prevalent threat.
NHS Data Security Standards additionally require for all NHS websites should be secured for OWASP (Open Web Application Security Project) the top 10 security vulnerabilities (assertion 9.2.1).
In compliance to NHS brand guidelines
Users and patients see the NHS as one, unifying service. The NHS is among the best-known and recognizable brands around the globe. It istherefore the obligation of everyone who is a part of the NHS image to ensure that they meet the standard of excellence which is required by patients. Every primary care website should ensure that their websites are in compliance with NHS guidelines for branding. Patients are assured that they can count on the quality of their healthcare whenever they come across an NHS logo.
Conformity to GDPR
The implementation of the General Data Protection Regulation (GDPR) Act has altered the way that organizations are able to ask for, and keep, information about patients and employees. From a GP practice’s website, to the primary healthcare network or CCG’s web design, it’s important that any requests for personal data from patients from healthcare websites are in compliance with the guidelines of the GDPR, and that the data is stored securely that is in compliance with the regulations.
Rely on the experts in digital
At IatroHealth we are committed to enhancing the online presence of healthcare companies. We are aware of the obligations of the modern primary care provider and can make sure all websites that we develop satisfy every requirement.
Are you planning to launch an updated primary care website this year? Healthcare marketing starts with a great web design. From the websites of GP practices to CCG websites – IatroHealth can design the perfect online presence for your primary healthcare provider.