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7 Benefits of Bulk SMS Marketing in Business

The usage of SMS as a marketing tool has grown to an extremely profitable and vast scale. Despite the numerous messaging apps available today just a handful of them can provide the advantages that SMS-based marketing offers. A large portion of users still choose to utilize text messaging to communicate with their business. Smartphones are the most practical gadget, and SMS remains the most popular method of communication for at about 48% of consumers.

However, when text messages are integrated into the advertising of a company and in its customer outreach there are many benefits that are waiting to be discovered.

One of the most effective methods of using texts for business effectively is by using 2 Way Bulk SMS. In short the benefits of bulk SMS remain relevant in light of the fact that social distancing enforced across the globe has made people more dependent on their smartphones to keep abreast on the latest happenings and stay in contact.

With the word “bulk,” this feature lets you make contact with multiple leads in one step.

What is 2-Way Bulk SMS?

2-Way Bulk Text Messaging lets you send messages to and from hundreds of people simultaneously via a web-based platform which uses API. Your customers can contact you via simple keywords through an SMS short code or a long code. When they respond, you will be able to respond to these messages via your computer or any phone application which utilizes the system.

When it comes to using mass SMS to promote business, the possibility of reaching out to customers as well as potential buyers in bulk can be an effective in reaching your audience, especially when you are limited in resources or personnel to implement your marketing strategies. The additional benefit of receiving immediate responses (and immediately) from your customers, can increase the chance of rapid sales in return, repeat business, or a higher conversion.
Why You Should Use 2 Way Bulk SMS?

2-Way Bulk SMS is the fastest answer to customer queries. By using a single word, you will know the needs of your customers and respond in a timely manner. Also, you’re highlighting ease of use and practicality of your users. The past was when users needed to reach businesses via telephone calls or mail and both were long and ineffective to questions and issues that required immediate attention.

The possibilities are endless once you realize the benefits of two-way communication for improving B2C relationships and increasing the reach of your company. Here are a few of the most significant benefits you could reap through 2-Way Bulk SMS

1. 97 percent Read Rate

One of the greatest advantages of mass SMS marketing is the time that SMS messages are read and opened. The text messages possess a better read rate than emails as well as other methods of communication. SMS has a 97 percent of its read-through rate inside the first 4 minutes after receipt, compared to the 20 percent rate of reading emails in a forty-eight-hour period. Imagine the huge number of leads you could be able to reach and convince them to try your product within a matter of minutes. It will spare you the huge amount of energy and time you normally expend through traditional marketing strategies. Additionally it will give you greater odds of receiving an answer or engaging with your customers. The proven forty percentage response rate on SMS guarantees that you’re not wasting money in the process.

2. Practical and budget-friendly

When compared to other forms in marketing SMS marketing campaigns are less expensive in expenses for setup and maintenance. Also, the return on investment is greater because you’re working with people who are customers already or have voluntarily provided their email address to receive marketing messages. These people are much more inclined to buy your services or purchase your products once they are notified about promotions or sales or even new products. The lower cost of spending that comes from SMS allows you to keep an open and constant communications with your customers as well as new customers. If there’s a single thing that has helped companies succeed, it’s the consistency of reaching out to customers while taking a gentle approach that lets customers know that the brand continues to grow and offers its services.

3. Easy to use and reliable

There are many companies offering 2 Method Bulk SMS applications that allow you to read, answer or even check the messages you receive and send. There are interfaces available on the mobile and web. There is no need for any special technology or software to use the interface or send your message similar to how text messaging is a feature that is a regular feature for your customers everyday routine. Simple, fast and simple.

4. Improved Communication with Customers

Maintaining the right relationship with clients is a challenge that not all companies can do. For some, it can turn out to be hit or miss. It could be that their promotional messages aren’t in the right order, do not resonate properly with their intended recipients or are not effective enough. Some companies who struggle in this area could use the wrong kind of channel for communication and producing very few responses.

One of the amazing bulk SMS marketing advantages is it allows you to personalize your messages to pique customers interest and then keep it. Text messages are casual or relaxed, not intrusive and are accessible to millions of people around the world. Like we said earlier the read rates of text messages is incredibly high. Your customers can quickly see what you have planned for them. In addition they won’t have to shell out for the data or make long calls, if they are curious.

The recipient can respond with the wording you used in your message and will receive more information right away. In addition, you are able to tailor your messages to the region or the specific demographics you want to target or even the customer’s prior purchasing habits. It is much easier to sell to a customer who is already a client rather than acquiring new customers. Therefore, boosting customer’s loyalty by focusing on them directly and giving them a personal touch to your marketing campaigns increases the likelihood of conversion and retention.

5. Fast and hassle-free

Of all the ever evolving trends in advertising SMS is one that has been remarkably constant and flexible all through. It’s an easy and instant communication. With 2-Way Bulk SMS You can send messages to hundred customers in a matter of minutes. You can increase the number of products you sell and even turn leads into sales without having to worry about your support and marketing personnel.

Also, you have the option to utilize the ease of SMS to accomplish other goals including enhancing your customer service. Create a 24-hour correspondence or have the answers to FAQs concerning your services automated through SMS. In this way, you can cut the time that you have to spend on answering repetitive or basic questions regarding your business , and you’ll be able to let your staff members concentrate on the bigger issues that concern your customers.

With new methods of marketing your business emerging each year, it is essential to stay on top of the trends, but it’s not always simple. SMS is definitely in the future and has proven to be effective.

6. Proactive Customers

No matter how big, any business can benefit from the assistance of their clients. Since 2-Way SMS lets users communicate directly with companies, it can bridge the gap between the two. The more customers have the opportunity to engage with brands they like the more likely they’ll be to be willing to participate on future campaigns and initiatives to support the business.

If customer engagement is highlighted and increased, your customers feel more valuable and valued, thus increasing the trust they have in your company. From sending out surveys to reaching out to all of your clients to ask about their experiences of your products and services and adds weight to the purchase decision and the brands that customers decide to buy from.

7. An excellent and easily accessible source of information

Perhaps you have noticed that SMS is an excellent instrument for reviewing customer feedback and enhancing your strategies for branding. Keep track of customer responses and analyze whether there’s been an improvements in your relationship with them or if your strategy isn’t working.

SMS Marketing likewise lets you evaluate the effectiveness of every marketing strategy you employ. Find out which keywords are user-friendly and pertinent to what you want your brand to portray. Find out which types of promotions have greater and more swift response rates versus ones that hinder customer interaction and also interest. Additionally you can conduct short survey of your customers to find out what services, products and promotions they’re hoping to receive from your company in the near future.

Conclusion

In truth, there are many more benefits of bulk SMS marketing waiting to be discovered. The most important thing is to have a clear idea of how you would like to expand your business, so you can implement 2-way bulk SMS to meet your goals as well as your customers needs.