Are you thinking about customizing your company’s clothing? Perhaps you already have some, but you are wondering whether it’s worth the investment? We surveyed several customers to discover the reasons they purchased personalised workwear, but also the advantages it brought to them. We also have included data taken from customer surveys viewpoint.
1. Makes a Professional Image that is Trustworthy:
According to the old saying “Image matters”. A professional-looking uniform can instantly establish a professional and trustworthy image for your business that draws and keeps customers. Our clients reported that their brand-name clothing, customers were more confident in them than those who wore basic clothing. This was particularly applicable to call-out men like electricians, plumbers and Builders who visit people’s homes.
Mind Game Time: Imagine this scenario. You require some work done at home, so you contact two firms to provide quotes.
One employee from the company arrives wearing an outfit that is covered in work-related debris. He walks through your house and gives you a quote on a piece of paper.
Company Two: The employee shows into a stylish Polo shirt that has an embroidered image on left breast, and brand-named work trousers. The sleeve of their Polo is the logo of an industry-related body that is recognized along the registered numbers. They give you an offer on a printed letterhead with a matching business card.
Who do you feel more confident in? I know who I’m confiding the job to.
2. Makes a Great First Impression:
A Harvard study revealed that it takes a person four seconds to form an assessment of another. Corporate clothing will ensure that customers’ first impressions reflect an established company. The brand-name clothing is professional and makes customers feel comfortable knowing that they’re working with a reputable company.
3. Free advertising:
More than 85percent of our customers stated that the advertising benefits of corporate clothes was among their most important reasons to purchase. It’s also a frequent pattern that while out eating out or shopping, there have been many occasions when they were requested to provide an official business card when an interested customer saw their company logo on the reverse of their clothing.
I’ve experienced this myself just a few days ago. We received all new staff uniforms from Print Chimp and the first day, while on my lunch break, I stopped by an infamous Mobile Phone shop and happened to talk to an area manager who was interested in our logo. We were able to place an order in the afternoon that paid for our uniforms for x8 more.
4. Creates Team Spirit:
Our favorite acronym for teams is “Together Everyone Can Achieve More”. Corporate clothing can help build the spirit of teamwork and unity of all of us working together. This is a great way to increase the productivity of employees.
5. Enhances customer service:
Uniforms allow customers to recognize employees of the company who are able to be contacted for more details. This results in more efficient service and satisfied customers.
6. Creates Brand Recognition
If employees wear uniforms that display the company’s logo and colours, they are visible to everyone regardless of where they go. This makes it easier for people to remember your business when they need services. No matter if your company is only you or has 50plus employees, we all have an image if we run an enterprise. Many small-scale companies don’t realize this, but I guarantee you that you must at a minimum, adhere to the basic that include keeping your branding colour coordinated and consistent. Your clothing, business Cards and Social Medias websites, etc. should be consistent in appearance to create the impression of familiarity. Human beings are complex, and we aren’t a fan of strange appearance of things.
7. Cost-saving for employees:
More than 50% of our customers reported that their employees were happy to receive their brand new uniforms. It not only saves the cost of purchasing uniforms themselves, but many also were grateful for the gift they received by their employer.
8. The Company Pride Program:
If you run a successful company and you and your employees are happy with what they do, then corporate clothing can help to build more pride in your company. Employees will want to wear this to display the company they represent and to let others know what they are doing.
We have learned from our interactions with our clients every day that the majority, if not all eight of the above motives and benefits that lead them to purchase personalised corporate clothing. It doesn’t have to cost a lot.
I hope that this article was informative and gave you some ideas on the ways that branded clothing can benefit your company.
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