Many people seek the assistance of an agency for TV advertising such as ours as they wish for the TV advertisement to accomplish something. They may wish to increase the number of sales they make, boost the brand’s visibility or create an interest.
Clients often need help due to the fact that at any stage they’re in, they’re trying to increase their ROI and justify the cost of their investment.
A reputable agency will work with clients to design and manage their campaigns, and also the time of airtime. The value of paying for this service is the fact that you’re receiving expert industry knowledge from experts.
It’s the guarantee that advertisements reach the intended audience by being shown on the correct channel at the appropriate time. It’s a sense of security that the most advantageous deal is negotiated for you.
You can be confident that you’ve secured the most efficient airtime service from a neutral standpoint. It’s the ability to follow the results of your work with custom analysis and tracking to make sure you’re on right path.
If I can’t find an TV Advertising Agency, what alternatives are available to me?
If you do not want to use an advertising company You have the option of purchasing direct airtime through the company that produces media.
As I’ve seen it, this restricts the deals are available. Being a direct customer to a single house means that you’re dealing only solely with them. They don’t have access to all the market, and they’re not completely impartial.
An advertising agency for TV will look across all media to find the most effective bargain for you, as they’re not tied to particular channel. They’re able to offer deals on Sky, Channel 4, ITV and many more since they’re totally independent.
An excellent analogy is to imagine an advertising agency on TV as a broker working on behalf of you to obtain the most suitable package.
There have been times when I’ve observed larger media companies join their clients, leaving clients ‘locked’ in the same contract, which isn’t appropriate for them. There are also instances where clients trade values across accounts with lower spending to accommodate bigger clients. It raises the question “Do they have your best interests at heart Are they doing this with your best interests in mind?
How do you get your ad to be seen on the TV
I’ll be real. getting your advertisement to the point of broadcasting can be long and arduous. With a myriad of elements to take into and a strict procedure to follow this is a task best left to the expert of a professional agency.
I’d say that without a doubt, the most important thing you should consider before embarking on any venture is What is success for your business? Make sure you take time to figure this out.
The more precise you will be in describing your goals the greater chance of launching an effective campaign. You should think about what you want the TV advertisement to achieve.
Perhaps you’d like to increase sales, get customers to take advantage of the offer or boost the visibility of your brand. It’s fantastic to make an advertisement with a lot of creativity and visual appeal, however when it’s not meeting the standards when it comes to achieving your goals, then it’s failing.
Also, it’s important to note how rigorous the procedure is, and appropriately so. Consider the future; your advertisement could be seen by a large number of people. It should be secure regarding its integrity and legality.
Your claims regarding goods or services should have all information checked against. For instance, if for example you claim that your product is the top selling moisturiser, the assertion must be proved.
Are you offering discounts as an incentive? If yes, then you will require confirmation. Does the discount sound legitimate and is it is it being offered in good faith? We at The TV Agency we can help you with these first steps because without these steps being in place, you’ll have be faced with hurdles in the future.
The TV Advert Process Making an advert ready for TV
After you’ve decided on your goals for the campaign then you need to think of the right idea that matches the goals you’re trying to reach. Ideas and thoughts may be generated by your own creative team, or we can guide you towards your direction. Armed with your idea now, you’re all set to begin.
First, the creative team drafts scripts, incorporating any words and other language that could be used in the TV commercial. The scripts are reviewed and verified by Clearcast, (who act on behalf broadcasters) and gives the broadcaster pre-clearance that the content is honest and complies with any legal standards.
If you are a part of an legal department in-house they could have their own set of rules to follow in addition. At this moment, Clearcast will either provide approval for the planned advertisement or request modifications be made to make sure it is suitable prior to its broadcast.
Pre-production of the TV Advert
Before any exciting things can start I’d suggest that your pre-production plan include the following aspects:
Does this commercial be live-action or animated?
Do you think this advertisement will require casting to locate models, actors as well as voiceover talent?
Is there any need for 3D material?
Which songs are we planning to choose and how do we get it?
Are there any images we’d like to use in our advertising campaign?
Filming Locations to mention a some.
Creation of the TV Advert
If you opt for an advert that is live production could comprise of filming models or actors in the field. Lighting, sound, and camera equipment are required to record your footage. If you opt for animation, our expert animation team will start drawing and bringing the advertisement to life.
The process could take weeks, days or even weeks, which I’ve seen in person. Sometimes, things interfere with the process particularly during live action filming. Weather, loud traffic, unreliable actors, or technology glitches. It’s not surprising after nearly twenty years in the business!
You should be able to put a draft of your advert in position, sometimes referred to as the roughcut. Although it’s not the final version however, it’s likely to be close there, giving you a sense of how your final advertisement will appear and also a chance to make any last-minute modifications.
If you’re looking to make adjustments in this moment, any live action-based content is a bit more challenging to modify than animation. Consider if you need to shoot reshoot at a different place or on a day with more light or better conditions.
Sometimes it’s not possible to change and it’s our duty as an agency for TV to suggest alternate methods of working, such as making use of a studio as the filming location.
Ok! You’ve done the hard work! Let’s say that you’ve produced an advertisement you like. Now, it has to go back to the studio for last clearance (remember Clearcast?) Once it’s cleared and approved, you’ve got your advertisement ready to be delivered to TV stations for it to broadcast. You typically have to complete 5 working days prior to the broadcast.
What is the best way a TV Advertising Agency can help with the production
I’m sure. There’s a lot into the. I’m exhausted just typing it. What I’d like you to know is that by utilizing an expert TV advertising agency such as ours we provide an experienced team to guide you throughout. They will assist you with your creative direction as well as production and clearance.
It is important to note that advertising agencies for TV are also well-versed in the cost of production process. They use these services throughout their daily job. Are you aware of what the current rate for a voiceover artist?
How can a reputable TV Advertising Agency can maximise your return on investment
I’ve said it before, and I’ll repeat it. To increase your ROI, you’ll need to ask yourself”What is success to us? Once you’ve answered that question it’s time to work towards your objectives.
Some advertisers have a specific number of sales or a goal spend per client to be able to sustain. Some clients are also looking at costs per lead numbers when they analyze their data.
Some advertisers are seeking to trigger an action for example, downloading an application. These are all great ways to evaluate your ROI and you’ll be able to tell you’re in the best position for your company. If you’re not certain the right answer, an agency can assist you in figuring this out.
I’m always eager to talk with you about the advantages of working with a TV ad agency, as there are a myriad of benefits!
Here are my top advantages:
We are industry experts.
There’s not much we know about TV advertisements. We’ve accumulated years of experience in media buying, production and analysis. An experienced TV advertising agency can assist in navigating the waters of the project through from start to finish.
A cohesion with a designated point of contact enables to make for a more seamless procedure.
Television advertising agencies can comprehend the full image of the business. They have a vast knowledge of brand fame as well as response metrics, and increasing awareness. When put together in the best way to increase your return on investment, they’ll assist you in gaining the most value from advertising on television.
A company that is in the field of TV advertising is generally well-connected. They must make use of their contacts as well as the entire market reach to get you the most suitable package. When conducting research, they should determine where your advertisement should be placed in order to ensure that you reach your intended public. This is their task.
We will make the most of your advertising budget
It is the responsibility of a TV advertising company to ensure the success of your advertising campaign. A reputable agency will always be on the lookout to ensure that all of the value you’ve promised is realized.
Let’s say you ran an advertising campaign that was not produced; the number of viewers fell slightly towards the conclusion to the program. A marketing agency can be able to inform you of the importance and incorporate it to your next campaign the broadcaster.
In comparison, I’ve seen broadcasters over deliver too. It’s not necessarily a bad thing in and of itself, but the last thing you wish to happen is that you find yourself in a position where you owe them money. They’re not going to request any money however they could be able to make up for the difference in the form of a failure to deliver on future campaigns.
Starting your TV advertising journey
I hope that this article has given you a glimpse of the ways an effective TV advertising agency will maximize your return on investment. I’m always willing to share my expertise and champion for an independent agency like ours.
Most importantly it is important to be confident in your agency and build an alliance that is mutually beneficial in order to accomplish your objectives.
Once you’ve figured out what success means We can assist you to achieve it.
