Did you know that businesses that use blogs generate an average of 70% more leads each month than those who don’t?
How about the fact that 55 percent of marketers have blogging as their top priority?
The point is clear. Blogging is no longer a supplementary option. It should be at or near the top of any marketing strategy particularly for those who work in the highly competitive automotive market.
However, it’s unlikely in itself to make you believe it. You’re seeking more concrete details on why blogging for automakers is so important.
Below, we’ll go over five good reasons to start to manage, promote, and maintain an autoblog. Let’s look closer!
1. Position Your Brand as an Industry Leader
If you’re a auto parts manufacturer or retailer, you’re aware something that is true there’s no shortage of competitors. And for that reason, you’re always seeking a new way to rise to the top of the heap.
When your brand is recognized as an industry leader and your customers are able to find your company. Not only that, but people trust you to guide them.
Blogs allow you to earn credibility with your customers. This is done by providing advice and guidance, giving your views on the industry by interviewing influencers in your space, and answering questions (and that’s not even the first step).
With a blog about cars You control each detail of what you post. From the subject to the distance to angle, it’s in full control. This lets you place your company’s image in the way you would like it to be perceived by your potential customers. And that’s something that auto enthusiasts love.
If positioning your brand (or yourself) on the market as a leader in its field is one of your top priorities, you should concentrate on creating content that fits within one of these six categories:
Educational content
Identification of trends
Research Reports
Interviews
Op-eds
Inspirational content
Not everyone will agree with every piece of content that you publish. All you have to do is be true to your brand’s values, share accurate facts, and let your readers be the judge of what they like and don’t enjoy.
It’s not simple to establish yourself as a leader in the automotive industry, but maintaining a high-quality blog is a good place to start.
2. Increased Search Engine Traffic to Your Car Blog
There are so many ways for bringing traffic to your website, it’s easy to overlook search engine traffic. It’s even more so when you’ve attempted and have failed with SEO (SEO) before.
One of the most significant advantages of blogging is its ability to create content that generates web traffic. If this happens, you’re getting targeted visitors for free. Don’t pay for ads on Google as well as Facebook.
With 68 per cent of online searches beginning with a engine, such as Google and Yahoo, it’s impossible to miss this chance. It’s too good to pass by.
Blogs allow you to develop content that is designed both for people and search engines. You can choose to target keywords that are related to your industry, products or services, all with the idea of generating focused organic traffic.
For instance Here are some key words you can use to search for auto parts retailer or manufacturer:
Auto parts manufacturer
Car parts manufacturer
Auto Parts Store
Car parts retailer
Parts for autos that are used in the second-hand market
Repairs to autos
Car repair
Auto parts
Car parts
Auto industry news
Automotive news
New auto auto parts for cars
Imagine you’re blogging for an aftermarket retailer of auto parts. What amount of traffic can you generate to your website through a ranking on the first page (preferably the first page) on Google with “auto components” or similar keywords?
Well, according to Ahrefs the phrase “auto parts” receives about 334,000 searches every month.
So even if you do not get to the top of the page – perhaps just the first page – you’ll still receive traffic.
We’ll be honest: There’s nothing easy about achieving the first page of Google for terms that are competitive. With the aid of a top-quality blog you’re in a better position to accomplish this target.
3. A Space to Share Auto News
Where can you go when you’ve got automotive industry news to report? Do you share a press release? Do you share your mailing list? Do you heavily rely in social media?
There are many ways to communicate automotive news, a blog is one of the most effective. Here’s why:
Full control: You get all the room and flexibility you need. This is in contrast to the press release, for example, where you have to comply with the rules of the distribution system. The same applies to blogs. you are able to collaborate with other bloggers in (or within) your company to help in the process of creating content.
You have a sense of your audience’s needs: Based on past results you’ve got a general notion of the number of people who come to your blog on a daily basis. If you dive into your analytics, you’ll know who is reading your blog and what they’re browsing for. This lets you tailor your posts in line with your audience. Perhaps you discover that your audience is most attracted to classic cars, car issues or anything else that has something to do to aftermarket Kia parts. This information is invaluable when it comes to blogging.
Chance to discuss any kind of news. Maybe your company has launched a new service or product. Maybe they hired a new CEO or CMO. Perhaps you want to comment on the latest news story that’s making its rounds. You’re in complete control, you can address any auto news that you wish to. In doing so, there are no constraints.
Automotive companies, including ones that specialize in manufacturing and parts, are always looking for news to share with their clients. It’s best to distribute your news through all the channels you can while placing special importance on your blogging efforts.
4. Personalized Audience Engagement
It’s one aspect to provide content to your viewers. It’s quite another to make them feel engaged. This is where personal engagement comes into play.
Here’s an interesting quote from Salesforce:
A majority of customers (73 percent) have come to expect that companies understand their needs and expectations. Personalization — already recognized from marketers that it has an enormous impact across the entire customer journey is now a standard. Customers want a tailored experience as they progress from their first encounter with there is a business up to buying from them. For instance, they might see your ad on the side of a bus up to the moment they click ‘buy’ on your eCommerce site. They’ll also be looking for these customized experiences and concierge-like interaction with customer support.
This is a reference to having full control of your auto blog. You don’t have to ask anyone to grant permission. You can publish what you need, at the time you wish, all with the goal that you connect to your readers on the level of a person.
Once you’ve identified your intended audience, you will be able to create engaging and personalized content.
For instance, an auto parts aftermarket retailer that is trying to get in touch with private automotive enthusiasts who are attracted by electric cars.
What type of blog content can you post that will pique their interest?
Here are some titles:
The Most Re-Prized Aftermarket Parts for Electric Vehicles
Which electric Cars are the most costly to Repair?
Electric Car Reviews: Which Models Are the Most Trustworthy?
DIY Replacement Parts for Electric Volkswagen SUV Models
Which Concept Cars Are You Most Excited About?
Supercars and Sports Cars Are Expensive to Repair: Are You Alright With This?
The titles are personalised in the hope of reaching those who are owners of electric cars. It is possible to drill down further, as your time and resources permit and include titles like:
Which Electric Cars Sell Best in California?
The Average Cost of Electric Car Parts in the United States
BMW, Ford, or Toyota Which Parts Cost the Most in NYC?
Which Green Car Do You See the most often in Miami?
Used Cars and Road Trips: Check These Parts Before You Go
It’s the Best Electric Car Repair Shop in Chicago
We’ll end with the following statistic Seventy-four percent of consumers get frustrated when the content on their website does not meet their needs. That alone should inspire your strategy for blogging.
5. More Content and Car Talk to Spread
There’s more to blog posts than what you see from the outside.
By itself the blog post may draw in search traffic, attract your readers and hopefully bring them around long enough to make contact (or even buy).
You’ve put a lot of time into creating high-quality content, you’re not going to stop there. Let’s look at what this means:
Share your auto blog posts on social mediaplatforms: For instance, if have a significant Facebook and Instagram followers, use it to increase the reach of your blog posts to your target audience. This will not only allow you to reach out to people who are already familiar with your brand, but it can also draw in new followers.
Include it in your list of email marketing contacts It’s not a good idea to email every blog article via emails, but sharing the post periodically when you have valuable information at your disposal is smart. You hope that a good percentage of recipients either respond or visit your website however, even the case that they don’t, there’s still a chance they’ll be interested in the information. Brands like Automoblog, Car and Driver along with Humble Mechanic do this well.
Create other types of content. For instance pick the most engaging portions of the post to share with your friends on Facebook or Twitter. Create a couple of podcasts using the content. Pull a few blog posts and transform into a document or slide deck. This will allow you to publish the most current news and other content in a variety of ways.
If you take a look at an article that you have written, you should see more than what’s listed on the page. There is a chance to distribute the content to your audience, while also using it to develop other types of marketing collateral.
It’s Yours Own Your Automotive Industry Blog
There’s one more important thing to remember regarding starting an autoblog you own it and no one can take that away from you.
If you are sharing all your content via social media It could be taken from you at any time. The platform might shut down completely. Perhaps they decide to deactivate or remove your account.
It’s not the same risk with your own auto-related industry blogs. You make high-quality, high-quality content for the topics of your choosing with the knowledge that it will stay on your website until you decide otherwise.
Final Review of the Tips to Win Big through an Auto Blog
Do you see why blogging for industries like automotive is crucial for your success in marketing?
While the five points above provide enough reason to keep a blog for your car, don’t just stop there. The more content you write, the more benefits you’ll discover.
In the near future you’ll have a top-of-the-line blog that is positioning your brand for success. With that comes more traffic, more conversation and, hopefully, more income!
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